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Turkish Drama Targets Chinese Market After Global Spread

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الدراما التركية تستهدف السوق الصيني بعد انتشارها عالمياً
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Editorial Team

The News

According to the Anadolu Agency, the CEO of Ay Yapim, Kerem Catay, announced that Turkish productions now reach audiences in around 140 countries, with Latin America and the Middle East remaining the largest overseas markets.

Analysis & Context

Analytically, the success of Turkish drama worldwide is a significant cultural and economic phenomenon. In a broader context, these developments highlight the growing global cultural influence of Turkey, underscoring the importance of the drama and cinema industry in promoting national identity and culture. As a potential new market, China presents unique opportunities and challenges for the Turkish drama industry.

Source: Anadolu Agency

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