Sourced fact
The News
According to The Times of Israel, Shas has launched its election campaign with a video featuring an IDF soldier returning home to his religious family, aiming to improve its image among soldiers and the Israeli right.
Analysis & context
Analysis & Context
Analytically, this move by Shas comes in the context of its recent efforts to alter its public image as being opposed to reserve duty. In the broader context, Shas's latest campaign reflects its desire to attract more voters from among soldiers and the Israeli right, who may have been uncomfortable supporting the party in the past due to its stance on military service.
Original English source excerpt (reference for the News section's wording only):
Following ultra-Orthodox party's efforts to enshrine army exemptions, it now looks to soften anti-draft image ahead of elections, showing IDF soldier coming home to Haredi family
The post Shas launches election campaign with video aimed at courting soldiers, Zionist right appeared first on The Times of Israel.
