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Brazil Election: Campaigning with Candidate Merchandise

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انتخابات البرازيل: حملة الملابس والهدايا لدعم المرشحين
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Editorial Team

The News

According to France 24, around 159 million Brazilians will head to the polling booths on Sunday to vote in general elections. They will elect their new MPs, see two-thirds of the Senate change ranks, and, most importantly, vote for their next president. Though the vote is held by secret ballot, people wear their support on their sleeve. Candidates and parties are brandished on flags throughout the streets of Rio de Janeiro, and business is booming for vendors selling merchandise for President Luiz Inacio Lula da Silva and his rival Flavio Bolsonaro.

Analysis & Context

Analytically, the trade in merchandise featuring the images of candidates reflects the significant importance of the presidential election in Brazil. This campaign aids candidates in building a strong support base before the vote. In a broader context, this phenomenon mirrors the evolution of Brazilian politics and the competition between the main presidential candidates.

Source: France 24

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