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World Cup 2030: Potential Economic Shift in Football

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How a 64-team World Cup could transform football’s economics
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Editorial Team

The News

According to Al Jazeera channel, Spain, Portugal and Morocco will be the hosts of the 2030 World Cup, but we are still awaiting confirmation of the number of participants, whether it will be 48 or 64 teams.

Analysis & Context

From an analytical perspective, considering hosting the World Cup with 64 teams represents a significant shift in how UEFA (the European Football Council) views this tournament. Historically, there has been considerable hesitation from some European federations regarding increasing the size of the competition, fearing negative impacts on domestic league quality and subsequent effects on revenues. This thinking reflects growing pressure to enhance the global appeal of football, particularly with the rising importance of emerging markets in the sport – which could open the door for a wider range of participation beyond Europe.

In a broader context, the consideration of the 2030 World Cup coincides with deep transformations in the global economy of football. With the number of participating teams significantly increasing, potential revenues from broadcasting rights, marketing, and sports betting would also double, which in turn will impact the value of sporting assets such as commercial rights and star players. This transition represents a significant opportunity for host countries to increase investment in infrastructure and develop the tourism sector, in addition to further cementing football's position as the world’s largest team sport.

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