Sourced fact
The News
According to The Times of Israel, Italian company Barilla has acquired the Gal Gadot-backed mac and cheese brand, which was valued at $88 million in 2023 and controls 7.8% of the U.S. market.
Analysis & context
Analysis & Context
Analytically, this investment is a strategic move by Barilla into the U.S. market, as the company aims to capitalize on the growing health trends in food consumption. Gal Gadot, a well-known and loved figure, has a strong track record in supporting startup investments, which underscores her increasing role as an entrepreneur in the entertainment and commerce sectors. In a broader context, this deal reflects the ongoing transformations in the food and beverages industry, where large corporations are seeking to acquire successful emerging brands.
The post Gal Gadot-backed mac-and-cheese brand to be bought by Italian pasta giant Barilla appeared first on The Times of Israel.
